New strategic focus expands key vertical markets, expands sales team
OVERLAND PARK, Kan. – Feb. 18, 2020 – YRC Worldwide Inc. (NASDAQ: YRCW) announced the next phase of its Enterprise Transformation by expanding its industry focused sales strategy into three new industry verticals: (1) manufacturing, automotive and energy; (2) retail, consumer goods and ecommerce; and (3) healthcare and life sciences. The depth and longevity of YRCW’s expertise in these verticals align with its stated long-term strategy of improved customer service and engagement backed by customized supply chain solutions.
“In response to the ever-changing market and in an effort to play to our strengths, we are taking a surgical approach to focus on verticals where we have shown a clear ability to execute and demonstrable core competencies,” said Jason Bergman, Chief Customer Officer. “Our expertise in these industries allows us to provide the customized supply chain solutions customers need, and our emphasis on serving customers’ shipping and logistics needs within these three strategic verticals will make YRCW increasingly easy to do business with. Our entire portfolio of brands is accessed through one single point of contact with specific expertise in key markets that are essential to our growth.”
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