The premium potato offering answers consumer demand with minimal preparation

EDEN PRAIRIE, Minn. (Oct. 25, 2018) — A new potato line, the Perfect Potato™, is now available from Robinson Fresh® and Albert Bartlett. Developed through a shared passion for producing high-quality products for consumers, these bite-sized, creamy potato options were created. This product line answers a consumer demand for a flavorful staple with convenient packaging that requires no prep work and is ready to heat and eat.

The Perfect Potato line includes bite-sized pre-washed potatoes that come in three convenient sizes — 1.5-pound pouches, 5-pound pouches and 1-pound microwaveable trays. The 1-pound microwaveable tray packs include seasoning pairings with each of the following potatoes:

  • Radiant Red: red potatoes are paired with a Zesto Pesto spice packet, combining pesto with a pinch of Italian spices.
  • Yummy Yellow: yellow potatoes are matched up with a Steakhouse Sizzle spice packet — a blend of salt, cracked pepper and traditional steakhouse flavors.
  • Perfect Pair: red and yellow potatoes are paired with a packet of Little Italy seasoning, which includes aromatic garlic and Italian herbs.
  • Marvelous Medley: red, yellow and purple potatoes are combined with a Hawaiian Red Sea Salt seasoning pack.

“Our customers expect Robinson Fresh to continue to bring innovation and new products to the marketplace,” says Michael Castagnetto, vice president of global sourcing at Robinson Fresh. “The potato is the top vegetable by volume in the U.S. according to IRI, and is a great staple food for most families, but more and more consumers demand convenience. That’s why we’re excited about this new product line; it combines ease with innovation.”

The bite-sized, creamy and ready-to-eat potatoes are grown and developed with potato growers who are passionate about their crop and have a quality-first, consumer-focused mindset.


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