Ambitious Joules Chooses SEKO Logistics to Drive Global Multichannel Expansion

Joules, the UK-based premium lifestyle brand, has signed a three-year contract with SEKO Logistics to support its global expansion, deliver total visibility of its supply chain, and generate cost benefits through improved business performance.

Under the terms of the agreement, SEKO will manage Joules’ global supply chain from all of their sourcing locations in Asia and the Indian Sub-continent into their distribution centre in Corby in the UK and into the United States, including all customs and compliance requirements. SEKO is also responsible for managing the global supply of products to Joules’ other wholesale markets through its Bonded Logistics Park (BLP) in Shanghai. At its BLP in China, SEKO will receive deliveries from Joules’ suppliers and pick and pack orders directly for Joules’ customers outside of the UK and U.S markets.


See Also