The Fragrance Shop Steps Up Online, Launches Same-Day Delivery Testing


Tuesday, September 13, 2016 at 9:35AM – If you didn’t think that Same-Day Delivery would break the barrier and move beyond being just a trend, big companies are proving the shipping option can be a staple within any industry. All types of businesses are engaging in fast delivery, including UK’s The Fragrance Shop which has made the shift from just offering next-day delivery to same day.

Essential Retail recently reported the popular fragrance retailer has announced the roll-out of it’s new one-hour delivery service. It will also be adding next-day delivery to its line of online shipping options. Prior to the move, The Fragrance Shop only provided online customers a standard and a nominated day delivery, as well as weekend and a click & collect service options. Once it received positive results from its fast next-day and click & collect options, The Fragrance Shop initiated implementing its one-hour services.

Fragrance Shop’s head of eCommerce Mark Kelly discussed the new one-hour service and its’ strategic decisions to meet online shopper demand there. He said, “Fragrances are typically purchased as a last minute gift, so speed and flexibility of delivery is important. We want to maximize on this by making it easier for customers to make these guilt-free, eleventh-hour purchases. We chose to implement Shutl based on the company’s standing as a market leader in same day delivery and the fact we share the same ethos for superior customer service.”

As other retailers in the US have done, which is partnering with a Same-Day Courier like A-1 Express to for fast shipping options, The Fragrance shop is partnering with delivery company Shutl to pick up and delivery from its’ 177 stores nationwide. Kelly added, “Shutl enables us to interact with our customers quickly, and in the manner of their choosing. This doesn’t just give customers greater control over when they receive their purchases, but by keeping the delivery time short, they are less likely to change or cancel their order or contact customer services for delivery updates.”

The UK has been experienced other big name retailers launching same-day services, such as supermarket grocery store chain giant Sainsbury. The company launched same-day grocery delivery in July, with plans to expand the service in 30 more areas throughout the country. Testing will begin in three stores, and then implement same-day delivery in 30 areas in the country by Christmas. With the holiday season almost here, The Fragrance Shop is looking to create a client base during Thanksgiving and Christmas.

As with other big name retailers, the Fragrance Shop too has the product shoppers want, yet they desire for their purchase to be brought to them. This is where A-1 Express can a Los Angeles Courier that performs delivery analysis and develops a same-day solution to meet consumer demand. If Amazon is is doing it, others retailers can do it also. The Fragrance Shop will now be able to compete within the delivery sector and get their products into their customers’ hands fast.

Reference: 8.10.16,, Caroline Baldwin, The Fragrance Shop rolls out one-hour delivery


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